Gmail on an iPhone displays 36-38 characters. We recommend you use no more than 9 words and 60 characters.
How To Determine The Best Length For Your Email Subject Lines Email Subject Lines Email Open Rate Triggered Email
I think that some pretty common limitations for subject lines in general not just e-mail are.
Email subject lines character limit. However a lot of email clients will impose a 255256 character limit. Our research shows that its best to use no more than 3 punctuation marks per subject line. I hope that this process has given you better insight into how to evaluate your own subject lines for open rates click-to-open rates and overall email engagement.
Obviously you want to. And if youre wondering what the ideal character count would be our seven-word subject. Thunderbird v12 1024x768px 66.
The extra characters will be purged if the limit has been reached. We recommend limiting the number of characters in your subject line to 50 characters to ensure that your subject line properly displays across all devices. Here are a few email subject lines paired with their character length to give you an idea of what a 41 character-subject line looks like.
Your email subject lines should never include more than two pieces of punctuation. Limiting the total number of characters in your subject line will allow you to communicate the subject of your email. If your audience is primarily reading your emails on smartphones youll want to keep your subject lines on the shorter side to give them a chance to read the entire line.
But for reference I found a thread said the limit of the subject line is less than 256 characters for both versions. Yahoo mail displays 38-42 characters on an iPhone before truncating the rest. From a technical perspective RFC 2822 states that the maximum number of characters in a subject line is 998 characters.
Subject lines of 61 to 70 characters had a 17 average read rate the highest of any length. A typical desktop inbox displays about 60 characters of an emails subject line while mobile devices show just 25-30 characters. For many recipients especially those reading your emails on mobile devices shorter is often better.
You should aim to write about 50 characters. Title case subject lines tend to perform better than a lower-case subject line. Outlook 2010 1024x768px preview view 73.
Theres no mystery here--the takeaway is obviously that you should aim to keep your subject lines from six to 10 words and be aware that the most common way to. To avoid getting your subject line truncated the folks at the Nielsen Norman Group recommend that you limit your subject line to 40 characters. The answer to can be is defined in RFC 2822 which states that There are two limits that this standard places on the number of characters in a email message line.
Many people read their emails using mobile devices. Email subject line with numbers are proven to get opened more. I cannot find any way to limit that value.
Subject lines with 4-6 words are known to perform best with the highest open rate. Clearly both limits are too much and one should not attempt to. Given how email readers and mobile devices limit character length you might be surprised to see in the above chart that longer subject lines appear to be more effective.
Outlook displays 78 characters on a browser at the full width of a 15 laptop. As a result there isnt a lot of space for lengthy email subject lines. Dont write long email subject lines.
But how long can a subject line be. According to data from Marketo 41 charactersor 7 wordsseems to be a sweet spot for email subject line length in 2019 which is about 10 characters less than the average subject line. Its recommended to keep your character count around 20 for best results.
Maximum displayed length of the email subject line on PC Desktop-based email clients Outlook 2010 1024x768px compact view 54. Maximum displayed length of the email subject line on Web-based email clients viewed in browser Gmail 1024x768px 70.
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